The San Diego real estate market is unique, with strong demand, fluctuating inventory, and neighborhood-specific trends. Before listing, we’ll analyze:

✔️ Current market conditions (Is it a buyer’s or seller’s market?)
✔️ Your neighborhood’s performance (Recent comparable sales & market trends)
✔️ Seasonality (When is the best time to sell in San Diego?)

💡 Insider Tip: Even in a shifting market, properly priced and well-presented homes sell quickly and for top dollar in San Diego.

Overpricing leads to stagnation, while underpricing leaves money on the table.

What I provide for my Clients:

🔹 Comparative Market Analysis (CMA): A detailed evaluation of your home’s value based on recent sales, market demand, and key features.
🔹 Pricing Strategy: A tailored approach to attract serious buyers while maximizing your return.
🔹 Understanding Buyer Psychology: The right price generates competition and higher offers!

💡 Pro Tip: Homes that receive multiple offers often sell for above asking price—this is where pricing strategy matters most!

First impressions matter. We’ll ensure your home is positioned as a must-have property.

Home Prep Checklist:

✔️ Declutter & Depersonalize – Create a neutral, inviting space for buyers.
✔️ Deep Clean – A spotless home feels well-maintained.
✔️ Repairs & Touch-Ups – Address minor fixes to avoid buyer objections.
✔️ Curb Appeal – Fresh landscaping and a welcoming entry boost value.
✔️ Staging – Professionally staged homes sell 73% faster and for more money!

💡 Exclusive Perk: I work with top-tier stagers who create a vision buyers fall in love with.

Exposure is everything. I don’t just list your home—I launch a high-impact marketing campaign that reaches the right buyers.

What’s Included in My Marketing Plan?

🔹 High-End Professional Photography & Videography – Capturing your home at its best.
🔹 Strategic Online Presence – Featured on Zillow, Realtor.com, Redfin, and more.
🔹 Social Media Promotion – Targeted advertising to serious buyers.
🔹 Email Marketing to My Exclusive Network – Reaching buyers & top agents.
🔹 Virtual Tours & 3D Walkthroughs – Giving buyers a full experience online.
🔹 Open Houses & Private Showings – Carefully curated to attract the right audience.

💡 Did You Know? Homes with professional drone footage and video tours receive 60% more engagement than listings without!

Once offers come in, it’s not just about price—it’s about terms, contingencies, and negotiating power.

What I Do:

✔️ Analyze Every Offer – Ensuring you choose the best one, not just the highest number.
✔️ Negotiate on Your Behalf – From price to contingencies, I fight for your best interests.
✔️ Multiple Offer Strategy – In high-demand areas, I help create a bidding war for top dollar.
✔️ Appraisal & Inspection Guidance – Navigating potential hurdles to keep your sale on track.

💡 Pro Tip: The highest offer isn’t always the best—terms matter just as much!

Once your home is under contract, I ensure a smooth closing process.

What Happens in Escrow?

🔹 Buyer’s Inspection & Contingencies – I guide you on what’s reasonable and how to handle requests.
🔹 Appraisal – Making sure the value aligns with the agreed price.
🔹 Title & Escrow Coordination – Ensuring all paperwork is handled efficiently.
🔹 Final Walkthrough & Closing Day – Wrapping up the final steps before you hand over the keys.

💡 Pro Tip: Being proactive with paperwork and disclosures prevents delays in escrow!

The relationship doesn’t end at closing!

I provide:

✔️ Moving Assistance & Resources – From moving companies to storage solutions.
✔️ Seller Proceeds Guidance – Helping you invest or use your equity wisely.
✔️ Future Real Estate Planning – Ready to buy again? I’ll help you plan your next move.

💡 Thinking of Selling & Buying? I specialize in seamless transitions to make the process stress-free.